Hopfen und Malz, Gott erhalt's: The Role of Beer in Austrian Culture

Beer has a very special place in Austrian culture. As one of the country's oldest and most popular beverages, it is deeply woven into people's everyday lives and traditions. But what exactly makes beer so important to Austria?

Let's go on a journey and take a closer look at the role of beer in Austrian culture.

History and tradition

The tradition of brewing beer in Austria goes back many centuries. The first breweries were founded as early as the Middle Ages, and for a long time beer brewing was a task of monasteries. Over the centuries, beer brewing has steadily evolved and in the process Austria has produced a number of beer styles that are now appreciated around the world.

Beer is also closely linked to the Austrian annual cycle. For example, there are special beers for certain seasons and holidays, such as Märzenbier for Oktoberfest or Bockbier for Christmas and Easter. These traditions are an important part of Austrian culture and are reflected in people's habits and celebrations.

Conviviality and community

Beer also plays an important role as social cement in Austria. Whether in the beer garden, at the Heuriger or simply at home - enjoying beer together is often an occasion for conviviality and fellowship. It's not just about the beer itself, but also about togetherness, sharing stories and experiencing things together.

Beer culture today

Today, Austrian beer culture is more diverse than ever. From traditional breweries that have been around for generations to innovative craft beer breweries that are creating and experimenting with new beer styles, the choices are vast. But despite this diversity, one thing remains constant: Austrians' love of beer and appreciation for the craft and tradition behind it.


Beer is more than just a beverage in Austria - it is a symbol of community, tradition and culture. It is an integral part of daily life and an important part of Austrian identity. It is an expression of hospitality and sociability and reflects the diversity and creativity of the country.

At Donaubräu, we celebrate this culture and invite you to experience Austrian beer culture with us. From our traditionally brewed beers to our seasonal specialties - with us you can discover and enjoy the diversity and richness of Austrian beer culture.